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Search Results: mtv

  • Internet Killed the Video Star: Redefining Music Videos in the Digital Age

    MTV stopped playing music videos over a decade ago, leaving a huge void that has since been filled by the Internet. Nine out of the top 10 most viewed clips on YouTube are music videos. Meanwhile, a new wave of online channels, such as Vevo and ZUUS, has also opened up for such content. Artists have completely embraced this switch from TVs to the Internet by increasingly introducing fully interactive content involving Choose Your Own Adventures, multiple camera angles and backdrops, MS Paint, and even Google Map hacks.

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